Account and profile information: When you register for an account with Threddle, we collect information such as your name, email address, username, company affiliation, job title, and any profile information you choose to provide. This may include your professional bio, profile picture, fashion expertise areas, brand preferences, and styling specializations. We also collect information about your business role and how you plan to use our platform.

Content and communications: We collect and store the content you create, upload, or share through our Service. This includes fashion photos, style boards, outfit combinations, product recommendations, reviews, comments, direct messages, and any other content you post or share. We also collect communications you send to other users through our platform, as well as messages you send to our support team or other communications with us.

Fashion and style preferences: We collect detailed information about your fashion preferences, style choices, brand affinities, size information, color preferences, seasonal preferences, and styling goals. This information helps us provide personalized recommendations and improve our styling algorithms.

Professional information: For business users, we collect information about your company, role in the fashion industry, areas of expertise, client base, and professional credentials. This may include information about fashion brands you work with, your styling certifications, and your professional portfolio.

Payment and billing information: When you make purchases or subscribe to premium services, we collect payment information including credit card numbers, billing addresses, and transaction history. We use third-party payment processors to handle payment information securely.

Survey and research data: We may collect information when you participate in surveys, research studies, or feedback sessions about fashion trends, user experience, or platform improvements.

Support and feedback: When you contact our customer support team or provide feedback about our services, we collect your contact information, the content of your communications, and any additional information you provide to help us resolve your inquiry or improve our services.

Device and technical information: We automatically collect information about the devices you use to access our Service, including device identifiers, IP addresses, browser types and versions, operating systems, mobile device information, and network connection details. This helps us optimize our platform for different devices and troubleshoot technical issues.

Usage and interaction data: We collect detailed information about how you use our Service, including pages visited, features used, time spent on different sections, click patterns, search queries, content interactions (likes, shares, saves), and navigation paths through our platform. This data helps us understand user behavior and improve our services.

Location information: We may collect general location information based on your IP address to provide location-relevant fashion content and recommendations. If you grant permission through your device settings, we may also collect more precise location data to provide location-based features such as local fashion events or nearby store recommendations.

Performance and analytics data: We collect information about the performance of our Service, including page load times, error reports, crash data, and other technical metrics that help us maintain and improve our platform's reliability and performance.

Social media platforms: If you connect your social media accounts to Threddle, we may collect information from those platforms, including your profile information, friend lists, and content you've shared publicly. This helps us provide social features and personalized content recommendations.

Fashion brands and retailers: We may receive information from fashion brands, retailers, and other business partners about products, trends, and promotional opportunities that may be relevant to our users.

Data providers: We may obtain information from third-party data providers to enhance our understanding of fashion trends, market insights, and user preferences, always in accordance with applicable privacy laws and the providers' terms of service.

Cookies: Cookies are small text files stored on your device that help us remember your preferences, authenticate your account, and provide personalized features. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a set period).

Web beacons and pixels: These are small graphic images or code snippets that help us track user interactions, measure the effectiveness of our communications, and gather analytics about how our Service is used.

Local storage: We may use local storage technologies to store information locally on your device, such as user preferences and cached content to improve performance.

Analytics tools: We use third-party analytics services to help us understand how users interact with our Service, identify areas for improvement, and measure the effectiveness of our features and marketing campaigns.

Profile information: Your profile information, including your username, bio, profile picture, and public content, may be visible to other users of our Service and may appear in search results within our platform.

User-generated content: Content you choose to share publicly, such as style boards, outfit posts, reviews, and comments, will be visible to other users and may be shared outside our platform through social media and other channels.

Social features: When you use social features like following other users, liking content, or participating in community discussions, this activity may be visible to other users.

Service providers: We share information with third-party service providers who help us operate our Service, including cloud hosting providers, payment processors, email service providers, analytics companies, and customer support platforms. These providers are contractually obligated to protect your information and use it only for the services they provide to us.

Fashion brands and retailers: We may share aggregated, anonymized information with fashion brands and retailers to help them understand market trends and consumer preferences. We may also share information with brand partners for promotional purposes, but only with your explicit consent.

Technology partners: We work with technology partners to provide enhanced features, such as AI-powered styling recommendations and image recognition capabilities. These partners may process your information to provide these services.

Marketing partners: We may share information with marketing partners to provide targeted advertising and promotional opportunities, always in compliance with applicable privacy laws and your preferences.

Legal requirements: We may disclose your information when required by law, such as in response to a subpoena, court order, or other legal process, or when we believe disclosure is necessary to comply with applicable laws or regulations.

Safety and security: We may share information when we believe it's necessary to protect the safety, rights, or property of Threddle, our users, or others, or to prevent fraud, abuse, or other harmful activities.

Business transfers: If we are involved in a merger, acquisition, sale of assets, or other business transaction, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

With your consent: We may share your information for other purposes with your explicit consent or at your direction.

Account information: You can access, update, or correct your account information at any time through your account settings. This includes your profile information, contact details, and preferences.

Privacy settings: You can control the visibility of your profile and content through your privacy settings. You can choose who can see your posts, follow you, and contact you through our platform.

Content management: You can edit, delete, or make private any content you've shared on our platform. You can also download your content through our data export tools.

Email communications: You can opt out of promotional emails by clicking the unsubscribe link in any marketing email or by updating your communication preferences in your account settings. Please note that you may still receive important service-related communications.

Push notifications: You can control push notifications through your device settings or our app settings. You can choose which types of notifications you want to receive.

SMS communications: If you've opted in to receive SMS messages, you can opt out by replying "STOP" to any message or updating your preferences in your account settings.

Access: You can request access to the personal information we have about you. We provide tools in your account settings to view and download your data.

Correction: You can request that we correct inaccurate or incomplete personal information about you.

Deletion: You can request that we delete your personal information, subject to certain exceptions such as legal requirements or legitimate business needs.

Portability: You can request a copy of your personal information in a structured, machine-readable format.

Restriction: You can request that we restrict the processing of your personal information in certain circumstances.

Objection: You can object to certain types of processing of your personal information, particularly for marketing purposes.

External links: Our Service may include links to fashion brands, retailers, social media platforms, and other third-party websites. When you click on these links, you will be directed to those third-party sites, which have their own privacy policies and terms of service.

Social media integration: We may offer features that allow you to connect your social media accounts or share content on social media platforms. These integrations are governed by the privacy policies of those social media platforms.

Third-party services: We may integrate with third-party services such as payment processors, analytics providers, and marketing platforms. These services may collect information about you when you use our Service.

Data encryption: We use industry-standard encryption to protect your information both in transit and at rest. This includes SSL/TLS encryption for data transmission and encryption of sensitive data stored in our databases.

Access controls: We implement strict access controls to ensure that only authorized personnel can access your personal information, and only for legitimate business purposes. We regularly review and update access permissions.

Security monitoring: We continuously monitor our systems for security threats and vulnerabilities, and we have incident response procedures in place to address any security issues that may arise.

Regular security assessments: We conduct regular security assessments and audits to identify and address potential vulnerabilities in our systems and processes.

Employee training: We provide regular security training to our employees to ensure they understand their responsibilities for protecting user information.

While we implement strong security measures, you also play an important role in protecting your information:

• Strong passwords: Use strong, unique passwords for your Threddle account and enable two-factor authentication if available
• Account security: Keep your login credentials confidential and log out of your account when using shared devices
• Suspicious activity: Report any suspicious activity or unauthorized access to your account immediately
• Software updates: Keep your devices and browsers updated with the latest security patches

When we transfer personal information from the European Economic Area (EEA), United Kingdom, or other regions with specific data protection requirements, we ensure that such transfers are made in accordance with applicable laws. We may rely on:

• Adequacy decisions: Transfers to countries that have been deemed to provide adequate protection by relevant authorities
• Standard contractual clauses: Contractual protections approved by relevant authorities for international transfers
• Your consent: Your explicit consent to the transfer of your personal information
• Necessary for performance: Transfers necessary for the performance of our contract with you or to provide the services you've requested

We ask users to confirm their age when creating an account. If we become aware that we have collected personal information from a child under 13 without appropriate parental consent, we will take steps to delete such information as quickly as possible.

For users between 13 and 18 years old (or the age of majority in their jurisdiction), we recommend that they review this Privacy Policy with their parents or guardians to ensure they understand how we collect, use, and protect their information.

Material changes: If we make material changes to this Privacy Policy that significantly affect how we collect, use, or share your personal information, we will provide prominent notice of such changes. This may include:

• Sending you an email notification (if you have provided an email address)
• Displaying a prominent notice on our website or in our app
• Requesting your consent for certain changes where required by law

Minor changes: For minor changes that don't materially affect your rights, we may simply update this Privacy Policy and post the revised version on our website.

We strive to respond to all privacy-related inquiries promptly:

• General inquiries: We aim to respond within 5 business days
• Data subject requests: We will respond within the timeframes required by applicable law (typically 30 days)
• Urgent security concerns: We will respond as quickly as possible, typically within 24-48 hours